Commercial
- Market Research
- Product Launch Readiness
- Etc to be filled out
Nice to meet you!
Our mission
to get proven diagnostics into the hands of clinicians faster, by giving manufacturers one experienced partner from first concept to first revenue.
Who we are, and what we do
101 Communications is a one-stop shop for diagnostics companies taking a product to market. Our team brings more than 100 years of combined experience in commercial leadership, clinical development and marketing, learned in blue-chip companies and refined in start-ups around the world. We are European based and work across Europe, the Middle East, Africa and Asia, shaping our support to where you are in your product's life cycle.
Services
Scientific
- Scientific Reviews
- Study Planning
- Training and Education
Marketing
- Social Media
- Digital Ads
- Web Development
- Branding Graphic Design
- Video & 3D Animation
- Photography
- Company Events
Our Approach
Assess
IVDR/MDR classification, a gap analysis of your technical file and clinical data, and a market and reimbursement review for target countries.
Launch
Notified body route, EU authorized representative, import and cold-chain logistics, post-market surveillance, key opinion leaders and first reference sites.
Scale
Direct roll-out, a single major distribution partner or specialist distributors, whichever fits the product. Supported by publications and ongoing clinical evidence.
Study, analyze, produce and roll out of all marketing & sales tools specific to each stage
Team
Commercial medtech executive with extensive experience in international market development, product launches and building high-performing multidisciplinary teams.
Commercial diagnostics leader with three decades of experience in IVD, specializing in European market development, distributor networks and successful product launches.
Life sciences executive with a master’s degree in biology and extensive international experience in molecular diagnostics, global product strategy and clinical market development.
Communications strategist and creative director focused on brand positioning, integrated campaigns and translating complex ideas into clear, effective narratives.
Some clients we’ve worked with
