Research and Market Development
- Clinical Picture
- Market Analysis
- Product development/ final design
- COG’s vs. Market Pricing
Nice to meet you!
Our mission
to get proven medical devices and diagnostics into the hands of clinicians faster, by giving manufacturers one experienced partner from first concept to first revenue.
Who we are, and what we do
101 Communications is a one-stop shop for diagnostics companies taking a product to market. Our team brings more than 100 years of combined experience in commercial leadership, clinical development and marketing, learned in blue-chip companies and refined in start-ups around the world. We are European based and work across Europe, the Middle East, Africa and Asia, shaping our support to where you are in your product's life cycle.
Strategy and launch planning
From concept, through pre-registration market analysis, to a launch plan built around your budget and designed for maximum impact. We know from experience what works, what doesn't, and how to reach your first revenue sooner.
Clinical evidence
Our clinical team and network generate data that satisfies journals, regulators and payers, without breaking the bank or taking years.
Regulatory and quality
Partners who know the latest IVDR, FDA and MHRA requirements and can audit your quality system to make sure it is fit for purpose.
Technical and operational
Specialists who can reduce your cost of goods and make your scale-up robust.
Marketing and communications
Brand, positioning and launch campaigns for international audiences, from scientific materials and key opinion leader programmes to congress presence and digital.
Route to market
A complete package covering logistics, cold-chain storage and a network of specialist distributors, managed on your behalf so your product gets the focus it deserves.
Services
Pre-Launch
- Regulatory Data
- Pre-launch clinicals
- Brand development
- Distribution strategy
- KOL relationship development
Launch
- Point of sales literature
- Website
- Product videos
- Congress planning
- Regulatory filing
Post Launch
- Post market surveillance
- KOL round tables
- Concordance papers
- Post market studies
- Distributor management
Our Approach
Assess
IVDR/MDR classification, a gap analysis of your technical file and clinical data, and a market and reimbursement review for target countries.
Launch
Notified body route, EU authorized representative, import and cold-chain logistics, post-market surveillance, key opinion leaders and first reference sites.
Scale
Direct roll-out, a single major distribution partner or specialist distributors, whichever fits the product. Supported by publications and ongoing clinical evidence.
Study, analyze, produce and roll out of all marketing & sales tools specific to each stage
Team
Commercial medtech executive with extensive experience in international market development, product launches and building high-performing multidisciplinary teams.
Commercial diagnostics leader with three decades of experience in IVD, specializing in European market development, distributor networks and successful product launches.
Life sciences executive with a master’s degree in biology and extensive international experience in molecular diagnostics, global product strategy and clinical market development.
Communications strategist and creative director focused on brand positioning, integrated campaigns and translating complex ideas into clear, effective narratives.
Some clients we’ve worked with
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